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Amazon.com, Inc. (AMZN)

Consumer Cyclical · Specialty Retail · Mega-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Amazon.com, Inc. is a strong business by our measures, its shares look expensive compared with other stocks, and its share price trend is middling.
Value20
Quality70
Price trend50
Overall41
2251 of 2764rank among the US stocks we score (our core model buys the top 15)
19%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$716.9B
Sales growthchange from the year before+12.4%
Gross marginshare of sales left after the direct cost of what it sells50.3%
Operating marginshare of sales left after running the business11.2%
Net marginshare of sales kept as profit10.8%
Return on invested capitalprofit made on each $100 put into the business13.2%
Return on equityprofit vs. shareholders' accounting value18.9%
Debt / equitydebt vs. shareholders' accounting value0.17
Change in share countnegative = the company is buying back its shares+1.0%

Insider trades, last 90 days

2 insiders sold $346.7M (all under pre-arranged plans) on the open market.

Bezos Jeffrey PExecutive Chair · DirectorSold (plan)Aug 31,209,649 shat $286.41 · $346.5M
Herrington Douglas JCEO Worldwide Amazon StoresSold (plan)Aug 31,000 shat $278.39 · $278K

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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