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Bread Financial Holdings, Inc. (BFH)

Financial Services · Financial - Credit Services · Mid-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Bread Financial Holdings, Inc. is a weaker business by our measures, its shares look cheap compared with other stocks, and its share price trend is middling.
Value82
Quality38
Price trend66
Overall65
169 of 2764rank among the US stocks we score (our core model buys the top 15)
94%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Return on equityprofit vs. shareholders' accounting value15.6%
Debt / equitydebt vs. shareholders' accounting value1.29
Change in share countnegative = the company is buying back its shares-5.6%

Insider trades, last 90 days

1 insider sold $297K on the open market.

Lakhwara PranitiDirectorSoldJul 282,802 shat $106.12 · $297K

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

Higher-scoring in the same industry

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Not financial advice. Research and education only: the same view for everyone, with no regard to your circumstances. Past results do not predict future ones. Decide for yourself or with a licensed adviser. Terms · Privacy