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Cricut, Inc. (CRCT)

Technology · Computer Hardware · Small-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Cricut, Inc. is a strong business by our measures, its shares look cheap compared with other stocks, and its share price has been doing well.
Value69
Quality69
Price trend81
Overall72
30 of 2764rank among the US stocks we score (our core model buys the top 15)
99%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$708.8M
Sales growthchange from the year before-0.5%
Gross marginshare of sales left after the direct cost of what it sells55.1%
Operating marginshare of sales left after running the business13.5%
Net marginshare of sales kept as profit10.8%
Return on invested capitalprofit made on each $100 put into the business22.1%
Return on equityprofit vs. shareholders' accounting value22.3%
Interest coverhow many times profit covers interest payments169.4x
Change in share countnegative = the company is buying back its shares+0.8%

Insider trades, last 90 days

1 insider sold $939K (all under pre-arranged plans) on the open market.

Ashish AroraChief Executive Officer · Director · 10% ownerSold (plan)Aug 560,000 shat $5.98 · $359K
Ashish AroraChief Executive Officer · Director · 10% ownerSold (plan)Aug 460,000 shat $4.89 · $293K
Ashish AroraChief Executive Officer · Director · 10% ownerSold (plan)Aug 360,000 shat $4.77 · $286K

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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