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The Coca-Cola Company (KO)

Consumer Defensive · Beverages - Non-Alcoholic · Mega-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. The Coca-Cola Company is a strong business by our measures, its shares look expensive compared with other stocks, and its share price has been doing well.
Value15
Quality69
Price trend84
Overall45
1929 of 2764rank among the US stocks we score (our core model buys the top 15)
30%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$47.9B
Sales growthchange from the year before+1.9%
Gross marginshare of sales left after the direct cost of what it sells61.6%
Operating marginshare of sales left after running the business28.7%
Net marginshare of sales kept as profit27.3%
Free-cash-flow marginspare cash generated per $100 of sales11.0%
Return on invested capitalprofit made on each $100 put into the business33.8%
Return on equityprofit vs. shareholders' accounting value40.7%
Interest coverhow many times profit covers interest payments8.3x
Change in share countnegative = the company is buying back its shares-0.2%

Insider trades, last 90 days

3 insiders sold $67.6M (80% under pre-arranged plans) on the open market.

Murphy JohnPresident and CFOSoldJul 31152,483 shat $87.31 · $13.3M
Quincey JamesChairman · DirectorSold (plan)Jul 29145,947 shat $90.09 · $13.1M
Quincey JamesChairman · DirectorSold (plan)Jul 28381,140 shat $90.04 · $34.3M

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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