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Ethos Technologies Inc. (LIFE)

Financial Services · Insurance - Brokers · Mid-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Ethos Technologies Inc. is a weaker business by our measures, its shares look expensive compared with other stocks, and its share price has been doing well.
Value38
Quality31
Price trend96
Overall47
1706 of 2764rank among the US stocks we score (our core model buys the top 15)
38%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$387.6M
Sales growthchange from the year before+52.0%
Gross marginshare of sales left after the direct cost of what it sells98.3%
Operating marginshare of sales left after running the business18.8%
Net marginshare of sales kept as profit18.4%
Free-cash-flow marginspare cash generated per $100 of sales9.0%
Return on equityprofit vs. shareholders' accounting valuen/m
Debt / equitydebt vs. shareholders' accounting valuen/m
Change in share countnegative = the company is buying back its shares+1.4%

Insider trades, last 90 days

1 insider sold $9.5M on the open market.

Gv 2019 Gp, L.L.C.; Gv 2019 Gp, L.P.; Gv 2019, L.P.; Gv 2021 Gp, L.L.C.; Gv 2021 Gp, L.P.; Gv 2021, L.P.; Alphabet Inc.10% ownerSoldJul 28118,138 shat $18.90 · $2.2M
Gv 2019 Gp, L.L.C.; Gv 2019 Gp, L.P.; Gv 2019, L.P.; Gv 2021 Gp, L.L.C.; Gv 2021 Gp, L.P.; Gv 2021, L.P.; Alphabet Inc.10% ownerSoldJul 27196,931 shat $19.46 · $3.8M
Gv 2019 Gp, L.L.C.; Gv 2019 Gp, L.P.; Gv 2019, L.P.; Gv 2021 Gp, L.L.C.; Gv 2021 Gp, L.P.; Gv 2021, L.P.; Alphabet Inc.10% ownerSoldJul 2423,417 shat $18.88 · $442K

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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