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Planet Fitness, Inc. (PLNT)

Consumer Cyclical · Leisure · Mid-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Planet Fitness, Inc. is an average business by our measures, its shares look fairly priced, and its share price has been weak.
Value54
Quality63
Price trend35
Overall53
1097 of 2764rank among the US stocks we score (our core model buys the top 15)
60%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$1.3B
Sales growthchange from the year before+12.1%
Gross marginshare of sales left after the direct cost of what it sells82.6%
Operating marginshare of sales left after running the business29.8%
Net marginshare of sales kept as profit16.5%
Free-cash-flow marginspare cash generated per $100 of sales19.2%
Return on equityprofit vs. shareholders' accounting valuen/m
Debt / equitydebt vs. shareholders' accounting valuen/m

Insider trades, last 90 days

No open-market buys or sells by its directors or officers in the last 90 days.

Higher-scoring in the same industry

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