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Rush Enterprises, Inc. (RUSHA)

Consumer Cyclical · Auto - Dealerships · Mid-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Rush Enterprises, Inc. is an average business by our measures, its shares look fairly priced, and its share price trend is middling.
Value51
Quality48
Price trend50
Overall50
1436 of 2764rank among the US stocks we score (our core model buys the top 15)
48%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$7.1B
Sales growthchange from the year before-5.2%
Gross marginshare of sales left after the direct cost of what it sells20.7%
Operating marginshare of sales left after running the business5.6%
Net marginshare of sales kept as profit3.8%
Free-cash-flow marginspare cash generated per $100 of sales6.5%
Return on invested capitalprofit made on each $100 put into the business12.6%
Return on equityprofit vs. shareholders' accounting value12.1%
Debt / equitydebt vs. shareholders' accounting value0.12
Interest coverhow many times profit covers interest payments8.2x
Change in share countnegative = the company is buying back its shares-1.3%

Insider trades, last 90 days

4 insiders sold $9.1M on the open market.

McRoberts MichaelDirectorSoldAug 36,500 shat $81.44 · $529K
Goldstone Michael LSVP, GC and Corp. Sec.SoldAug 32,100 shat $81.30 · $171K
Rush William M RustyCEO, President and COB · Director · 10% ownerSoldAug 371,574 shat $81.05 · $5.8M

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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