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SoFi Technologies, Inc. (SOFI)

Financial Services · Financial - Credit Services · Large-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. SoFi Technologies, Inc. is a weaker business by our measures, its shares look expensive compared with other stocks, and its share price has been weak.
Value20
Quality38
Price trend12
Overall24
2746 of 2764rank among the US stocks we score (our core model buys the top 15)
1%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to December 2025, from the company's annual filing with the SEC.

Salesyearly sales$619.4M
Sales growthchange from the year before+23.1%
Gross marginshare of sales left after the direct cost of what it sells1.7%
Net marginshare of sales kept as profit77.7%
Return on equityprofit vs. shareholders' accounting value4.6%
Change in share countnegative = the company is buying back its shares+13.7%

Insider trades, last 90 days

1 insider sold $188K (all under pre-arranged plans) on the open market.

Keough KelliEvp, Gbul, SipsSold (plan)Jul 2010,954 shat $17.19 · $188K

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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