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Sonos, Inc. (SONO)

Technology · Consumer Electronics · Mid-cap · updated October 16, 2026

NOT A BUY TODAY
What this means. Sonos, Inc. is an average business by our measures, its shares look cheap compared with other stocks, and its share price trend is middling.
Value71
Quality49
Price trend65
Overall63
249 of 2764rank among the US stocks we score (our core model buys the top 15)
91%of US stocks we score rank below it

Scores are 0 to 100 against every US stock we track; 50 is average. Recomputed after every US market close.

The business in numbers

Fiscal year to September 2025, from the company's annual filing with the SEC.

Salesyearly sales$1.4B
Sales growthchange from the year before-4.9%
Gross marginshare of sales left after the direct cost of what it sells43.7%
Operating marginshare of sales left after running the business-3.5%
Net marginshare of sales kept as profit-4.2%
Return on invested capitalprofit made on each $100 put into the business-9.0%
Return on equityprofit vs. shareholders' accounting value-13.8%
Change in share countnegative = the company is buying back its shares-2.0%

Insider trades, last 90 days

1 insider sold $665K (all under pre-arranged plans) on the open market.

Genachowski JuliusDirectorSold (plan)Jul 2919,855 shat $17.00 · $338K
Genachowski JuliusDirectorSold (plan)Jul 2819,855 shat $16.50 · $328K

From Form 4 filings with the SEC. Open-market trades only. "Plan" = a sale set up in advance under a 10b5-1 plan, usually routine.

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